Demand for watersports instruction on Maui

The demand for watersports instruction is here. 50 years of promotion, word of mouth and reputation, has created an unprecedented demand for water sports activities on Maui. This demand will not go away. If access to lessons is denied, people will just go out and rent or buy equipment and go it alone.

People renting water sports equipment unsupervised, currently outnumber students in lessons by at least ten-to-one. A significant number of water sports participants own their own equipment or bring it with them from the mainland.

Lessons taught by local operators only represent a small part of all ocean users. However, the people who request lessons are the ones most in need of assistance. They are for the most part raw beginners or, they have some experience, but need guidance in the local conditions.